This blog is a daily collection of what inspires me to create, dream and continuously LOVE in the wild wild west I call LIFE. Follow me on my journey. Learn from MY mistakes, strive to surpass my success and never forget we all need Love and Recognition.
Visionary. Daughter. Friend
Asjai Lou began her career within the film and television industry, as a Casting Director for some of your favorite artists as Jay-Z, Black Eye Peas, Kanye West, The Strokes, White Stripes, and Mariah Carey music videos. She has also had the chance to cast commercials for some of the most prestigious companies as Nike, Honda, Jack in the Box, Burger King, Bud Light, T-Mobile, American Express, and McDonald’s just to name a few. Through her work within the commercial world, along the side of major advertising firms as Chiat Day, Wieden + Kennedy, Leo Burnett and Crispin Porter; Asjai was afforded the opportunity to learn first hand how advertiser’s create, think and execute.
Being an avid supporter of indie fashion, Asjai Lou saw the opportunity to help connect indie brands more closely to what was happening in pop culture. What first began with showing haute earrings to an old high-school acquaintance- turned A-List, Alicia Keys, landed immediate flagship client placements in print and television. Asjai’s journey within the music, film, and television industry has garnered her prestige among the industry with celebrity stylists, photographers, and directors as the go-to woman for not only talent, but also progressive indie designers on the rise.
Ms Lou’s first client Melody Ehsani, an indie urban contemporary shoe and accessory designer worn by fashionista’s worldwide and artist as Beyonce, Rihanna, Nikki Minaj, Rita Ore, and the Kardashian’s, shows a fraction of Ms Lou’s branding capabilities. By using the blue prints of Brand Identity, Brand Awareness, and Brand Recognition, Ms Lou found much success creating the bridge between pop culture and indie fashion. Under Ms Lou’s leadership and strategic branding techniques, Melody Ehsani the brand grew tremendously. To date, the Melody Ehsani brand has brought partnerships with national and world-wide brands as Reebok, ncLA and Jeremy Scott. Resulting in higher sales of not only Melody Ehsani products, but collaborations as well. Through her journey, Asjai Lou has secured features in magazines as Trace, Seventeen, Complex, Teen Vogue, Uptown, New York Times, Daily News, Village Voice, King, Maxim, and XXL. Additionally, placing brands on major artist album covers, major events and television programs as the Grammy’s, BET’s 106 & Park, VH1, BET Awards, Super Bowl Halftime, MTV and the Today Show.
Today Asjai Lou continues to create marketing and advertising blue prints for not only indie fashion designers, but for Artist, restaurants as the “Lenox Lounge”, and local businesses. Creating avenues for small businesses to thrive within our large business dominated marketplace. With the Internet becoming the most efficient and effective marketing tool world-wide, Asjai Lou, in addition to branding, expertise is in the teachings of social networking and Internet visibility.